2024 | Chinese Characters as a Multimodal Medium for Cross-Cultural Communication
YinVeil"氤氲" (YinVeil) in Chinese culture encapsulates a profound concept, symbolizing a dense, mist-like, and ethereal atmosphere. It conveys a sense of something rich, deep, and lingering, often associated with the subtle yet pervasive presence of aroma or qi (vital energy). This term beautifully embodies the idea of an enveloping, profound ambiance that is both intangible and omnipresent. In essence, "YinVeil" is a poetic expression, denoting an immersive and saturating quality, akin to a lingering fragrance or a profound spiritual aura, deeply rooted in traditional Chinese aesthetic and philosophical contexts.
The pinyin form of "氤氲" in Chinese is "yīn yún," so YinVeil is also YINYUN.
YinVeil breaks away from traditional Chinese aromatherapy brand design and delves into the interaction between language, art and technology, revealing how these elements interact to influence artistic creation and broader social dialogue. A new exploration of merging these elements to jointly shape culture and society.
The design philosophy is based on a deep understanding of language's broad definitions and expressive forms. Here, language is not just words and speech, but a structured and symbolic system of words, symbols, images, and other nonverbal cues. This concept is fully reflected in YinVeil, in which Chinese characters are not only used as a text symbol, but as a visual and symbolic element that conveys profound cultural connotations.
By visualizing the Chinese characters for the five elements of "metal, wood, water, fire and earth", we not only convey the intuitive meaning of the characters, but also demonstrate the deep value of Chinese characters as a carrier of art and culture.
In this process, the combination of art and technology also plays a key role. Art is a fusion of sensory experience and cultural expression. Technology, as a key tool to realize this artistic vision, realizes a new aromatherapy experience through digital design means and multi-modal perception interaction. This experience is not just through smell perception, but also a multi-dimensional integration of vision, hearing and touch, allowing users to deeply feel the charm of traditional Chinese culture and the innovation of modern design in an immersive experience.
Through such design practice, YinVeil created a new way of expression in the aromatherapy market. This approach is not limited to the projects themselves, but explores the interplay of language, art and technology within wider social conversations, providing new perspectives on how people understand and shape culture and society.
Year
2023 - 2024
Medium
Information Visualization
Game interaction design
Interactive Media